Taking place at the Los Angeles Memorial Coliseum, the Wattstax was organized by Memphis-based Stax Records as a way to recognize the seventh anniversary of the Watts Riots. Isaac Hayes' set began with him being driven to the stage in a gold station wagon as the emcee, Jessie Jackson, hyped the crowd. The band played the “Theme from Shaft” as Hayes walked on stage in a hood and cloak. Hayes threw the cloak off revealing his bare chest covered in a vest of gold chains. And that’s all before he sang a single note! The performance that followed was perfect hot buttered soul.